Chevrolet Showcases the all new 2008 Malibu at the 20th Anniversary Celebration of Univision's Premio Lo Nuestro
Chevrolet's first year as Exclusive Automotive Sponsor
Chevrolet today announced its exclusive automotive sponsorship of this year's 20th anniversary celebration of Premio Lo Nuestro a la Música Latina (Lo Nuestro Latin Music Awards) on February 21, 2008. For over eight years, Chevrolet and Univision Network's Premio lo Nuestro have celebrated Latin music, bringing the hottest talent to people's homes.
As part of this year's 20th anniversary celebration, Chevrolet has joined forces with Univision to showcase the all-new Chevy Malibu by integrating the Malibu into the broadcast of this premiere awards show. Malibu will provide millions of viewers with exclusive "back stage" access throughout the broadcast. In addition, as part of their official automotive sponsorship of Premio Lo Nuestro, Chevrolet will play a key role in recognizing a singular achievement by one of the evening's special performers and will also make sure all of the evening's celebrities and VIP's arrive in style to the Red Carpet in a fleet comprised of Tahoes, Suburbans, and a Corvette.
Celebrating this star-studded event, Chevy will also bring two of its most famous "stars". The acclaimed Chevy Malibu, recently named "2008 North American Car of the Year "at the North American International Auto Show, will be on display along with the star from this past summer's action movie hit "Transformers," the beautiful Camaro "Bumblebee".
"Music and entertainment are a strong part of Chevy's tradition, and we are thrilled to be a part of this great celebration that pays tribute to Latino talent," said Ed Peper, Chevrolet General Manager. "Chevy is committed to bringing the music to the fans, and having Latin music fans interact with our vehicles is invaluable."