Mazda North American Operations (MNAO) today reported June 2008 sales of 23,771 vehicles, a 7.7 percent decrease over last year, but an increase of 3.7 percent on a Daily Selling Rate (DSR) basis. There were 24 selling days in June 2008, 27 in June 2007. Despite a tough economic state in the automotive industry, Mazda’s year-to-date sales are up 0.3 percent with 153,141 vehicles sold (up 0.9 percent on a DSR basis).
“Small, stylish, fuel-efficient – those are the buzz-words of the car business these days,” said Jim O’Sullivan, President and CEO, MNAO. “As always, customers want the right vehicle at the right price, and never has this been so true as today, as MAZDA5 and MAZDA3 sales are proving.”
Leading the way yet again, the MAZDA5multi-activity vehicle posted a 29.2 percent increase versus last June, with 1,416 units sold. Redesigned for 2008, the MAZDA5is a spirited vehicle that targets a very specific driver, with three rows, room for six passengers and up to 28 mpg (highway). Year-to-date, MAZDA5 sales are up 44.1 percent.
MAZDA3 also had a great month, recording its best June sales ever, up 8.9 percent with sales of 12,346.
Additionally, Mazda Motor de Mexico (MMdM) celebrated its best-ever June with sales of 1,586 vehicles, up 30 percent versus last year. MAZDA3 5-door and MAZDA6 both had their best sales month ever. On a year-to-date basis, MMdM reported 9,961 total sales, accounting for a 34 percent increase.
Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.
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CARS
18,844
18,368
2.6%
115,545
116,525
(0.8)%
TRUCKS
4,927
7,393
(33.4)%
37,596
36,159
4.0%
TOTAL
23,771
25,761
(7.7)%
153,141
152,684
0.3%
MEMO:
IMPORT CAR
15,159
14,554
4.2%
82,482
83,841
(1.6)%
IMPORT TRUCK
3,805
6,059
#
(37.2)%
29,197
29,895
(2.3)%
IMPORT TOTAL
18,964
20,613
(8.0)%
111,679
113,736
(1.8)%
DOMESTIC CAR
3,685
3,814
(3.4)%
33,063
32,684
1.2%
DOMESTIC TRUCK
1,122
1,334
(15.9)%
8,399
6,264
34.1%
DOMESTIC TOTALS
4,807
5,148
(6.6)%
41,462
38,948
6.5%
Note: MPV & Protegé are discontinued vehicles.
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